Cadbury Gems IPL
Cadbury Gems IPL
This Cricket season, kaun bhaya jeetega?
Cadbury Gems Batsman Commercial
Cadbury Gems Fielder Commercial
Audience
The ad was targeted at teens and was aired internationally during the Indian Premier League 2013.
Cultural Context
IPL is the biggest cricket fiesta in India after the ICC World Cup. A time when every brand goes big, with celebrities and grand production values, GEMS went small, with simple, endearing cricket stories in child-like set ups using the colorful buttons themselves to tell them.
Behind the Scenes
These ads were first shot in-house as that was the only way to sell the idea and the voice over was done by George himself.
The director decided to stick with the same VO artist for the final spots as well.
Accolades
* D&AD Kyoorius Award In-Book Winner and Blue Elephant Nominee
*Ogilvy & Mather India, 'Envy' Award Winner
*Rated by Economic Times, Brand Equity as Best Ad of the Week
Google Duo
Google Duo
“Sahi bolo!” | #BeThere from anywhere, with Duo
“Speechless?” | #BeThere from anywhere, with Duo
“Say aah…” | #BeThere from anywhere, with Duo
Brief:
Google Duo is the Highest Quality video calling app.
Idea: Odd One Out
In each film we had a character who seemed totally out of place.
And we later realise that person was actually on a Google Duo video call.
Since the quality is so good, it's like being there in person.
Zomato
The most epic cat fight ever
Zomato I Car
Housing
Housing
Rocky
Pool
Landlord
Ladki Chala Rahi Hai
Feel Every Moment Come Alive | #LetsDuoIt | GoogleDuo
Brief:
Communicate that the Del Monte Italian Range has authentic Italian ingredients.
Media Coverage: Brand Equity | Economic Times
Diwali
Brief:
A digital content piece for foodpanda during Diwali.
Idea: #CelebrateKahinBhi a.k.a #CelebrateAnywhere
Though it's a festival where all go home, here's a story of two guys who stay back at their college hostel.
So it's a story of friendship which resonated with many youngsters who have been through a similar experience.
Cadbury Gems Surprise
Cadbury Gems Surprise
Cadbury Gems Surprise Hip Hop Panda
Cadbury Gems Surprise Pirate Panda
Cadbury Gems Surprise Racer Panda
KBC Dairy Milk
KBC Dairy Milk
Vicky Kaushal Cadbury KBC Ad. Director Karan Shetty
Cadbury Dairy Milk KBC Grandmother. Director Karan Shetty
The Hope Anthem
The Hope Anthem
When the world is suffering with a deadly pandemic,
here is a small attempt to give hope and encourage appropriate behaviour.
Accolade
Was part of the Dettol Covid Campaign that won a Silver Effie Award
Volini #PatOnTheBack - Being there, matters.
Brief
A digital film for Volini to extend their #PatOnTheBack campaign.
Idea
In today’s self centred world, we found a lot of merit in capturing an unlikely parent-child story that resonates with many.
Response
Currently 21 million views (facebook +youtube).
Accolade
Winner of the IndIAA* award 2017, in the ‘Pharma, Hygiene And Wellness’ category.
*India Chapter of the International Advertising Association.
Pepsi Thi Jeet Gaya – Ranbir
Khyber TVC 2017
HAPPYDENT
